Finland adds ComeOn and SuomiVeto to licensed operator roster ahead of 2027 market opening
The Finnish gambling regulator has approved two more operators, bringing the total to four, as the country prepares for a competitive market in 2027.
Finland’s gambling regulator has granted licences to ComeOn and SuomiVeto, making them the third and fourth operators approved to operate in the country’s upcoming competitive market. The approvals continue the gradual build-up toward Finland’s transition from a state monopoly to a licensed, multi-operator system.
The regulator has now confirmed four licensed operators in total, with ComeOn and SuomiVeto joining two previously approved companies. The identities of the first two operators were not disclosed in the announcement, but the latest additions signal steady progress in the licensing process.
The Finnish market is scheduled to open to competition on 1 July 2027, ending decades of exclusive control by state-owned entities. The new licensing framework aims to introduce greater consumer choice while maintaining strict regulatory oversight.
Industry observers view the approvals as a key step in ensuring a smooth transition ahead of the launch date. With over two years left until market opening, additional licence announcements are expected in the coming months as the regulator processes applications from other interested operators.
Both ComeOn and SuomiVeto are established brands in the Nordic region, with ComeOn operating across several European markets and SuomiVeto having a strong local presence in Finland. Their entry into the licensed pool is seen as a boost to the credibility of the new regulatory regime.
Written and illustrated by SpinScout's newsroom. For time-sensitive specifics, verify against official announcements.