Soldić Takes On Global Ambassador Role With BC Game

UFC fighter Roberto Soldić has been named a global brand ambassador for BC Game, giving the gambling brand a mixed martial arts name to front its promotional efforts.

The appointment was announced by BC Game, which is positioning the fighter as a global face of the brand rather than tying him to a single market. The ambassador designation is the broadest type of endorsement arrangement an operator can hand an athlete, covering brand representation across campaigns and public appearances rather than a one-off promotional spot.

Soldić competes in the UFC, the sport's highest-profile promotion, a platform that gives sponsors access to a large and international MMA audience. Gambling operators have leaned heavily on combat sports in recent years because fight cards draw concentrated, bettor-heavy viewership compared with many other sports properties.

Details released alongside the announcement were limited to the role itself. Neither the length of the agreement nor its financial terms were included, and it was not stated which markets or campaigns Soldić will appear in first.

For BC Game, the signing adds another athlete to a marketing strategy built around recognizable combat sports figures. For Soldić, the deal extends his commercial profile beyond the cage as he continues his UFC career.