ADI Predictstreet debuts on Matchbook UK ahead of World Cup

ADI Predictstreet has launched its prediction markets service on Matchbook's domestic platform in the United Kingdom. The rollout comes just ahead of the World Cup, a major event for sports betting.

Betting exchanges have long operated in the UK market, and Matchbook is one such platform. Prediction markets share similarities with these exchanges, and the integration aims to tap into existing user interest.