DragonBet CEO: Wales-focused bookmaker aims to differentiate in crowded market
DragonBet co-founder David Lovell says the operator has built a competitive product to stand out, after migrating to BVGroup's platform.
DragonBet co-founder David Lovell has expressed confidence that the Wales-focused bookmaker has developed a genuinely competitive offering to distinguish itself in a challenging and crowded market.
The operator recently completed a migration onto BVGroup's platform as part of a deal signed last month. The move places DragonBet alongside other brands on the BV:360 platform, including BetVictor, Parimatch UK, and Betano UK.
Lovell emphasized that the company does not want to be seen as just another generic bookmaker, highlighting the importance of a unique identity in the competitive iGaming landscape.
The migration to BVGroup's technology is expected to support DragonBet's growth and enhance its product offering for customers in Wales and beyond.
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