Fortuna tackles World Cup marketing hurdles in Czechia and Croatia
Fortuna's Myke Foster addresses marketing challenges in Czechia and Croatia despite early World Cup setback.
The Czech Republic suffered an early blow in 2026 World Cup qualifying, but Fortuna Entertainment Group remains upbeat about the global football spectacle. In the latest installment of SBC News’ World Cup Betting Tour, the operator’s Group Head of Gaming, Myke Foster, discussed the marketing landscape in Czechia and Croatia.
Foster outlined the unique promotional hurdles faced in both markets as the tournament approaches. The interview highlights how Fortuna is navigating these challenges to engage bettors despite the Czech team’s early setback.
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