Honesty in PR: Why iGaming operators ignore fluff in 2026

John Cook, writing for SBC News, examines the type of campaigns that actually catch the attention of iGaming operators in 2026. He concludes that honesty and transparency are the key factors that cut through industry noise.

Cook builds on themes from his previous articles, noting a twist in how operators have become highly skeptical of traditional PR spin. The piece suggests that operators are increasingly ignoring promotional fluff in favor of credible, straightforward communication.