Vyking Ventures invests in PrizeKings for UK and South Africa expansion

Prize draw company PrizeKings has received a strategic investment from Vyking Ventures, the investment arm of iGaming platform provider Vyking. The Atlanta-based firm plans to use the capital to expand its brand and operations across South Africa and the UK.

The UK represents a well-established market for prize draws, while South Africa has been identified as a key growth region. The investment underscores Vyking's interest in tapping into these markets through PrizeKings' existing platform.