WSOP Debuts First Permanent Retail Location on Las Vegas Strip
The World Series of Poker opened its first year-round retail store on the Las Vegas Strip, with Jack Binion cutting the ribbon.
The World Series of Poker (WSOP) has opened its first permanent retail store on the Las Vegas Strip. The store officially opened to the public on Monday, June 15, following a dedication ceremony held on Friday, June 12.
Jack Binion, son of WSOP founder Benny Binion, cut the ribbon at the new location, which is situated at the Horseshoe-Paris casino complex. The store marks a significant expansion of the WSOP brand beyond its annual tournament series.
The retail space will operate year-round, offering WSOP-branded merchandise and memorabilia to visitors. This gives poker enthusiasts a dedicated destination to purchase official gear and collectibles on the Strip.
The opening underscores the enduring popularity of the WSOP brand and its connection to Las Vegas gambling history. The Binion family has been central to the WSOP since its inception in 1970.
With this new store, the WSOP now has a consistent physical presence in Las Vegas, complementing its flagship summer tournament series held at the same casino complex.
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